Business meetings are essential for fostering collaboration, generating ideas, and keeping both in-house and remote employees connected. Organizing a successful meeting requires careful preparation, including determining who will attend and when and where the meeting will take place. Additionally, finding an effective way to bring everyone together and notify participants is crucial.
How to create a meeting invitation email?
A well-crafted meeting invitation serves as a key communication tool, providing participants with all the essential details they need: the subject, time, and location of the meeting. To ensure a smooth preparation process for all attendees, especially speakers, these invitations are typically sent out at least two days in advance. This lead time allows participants to review the agenda, prepare any necessary materials, and clear their schedules for the meeting.
According to SuperOffice research, more than 45% of recipients decide to open an email depending on who sent it. This is not just for cold emails but for warm messages as well. That’s why your email address should contain information about your position and field of activity. For example, if you are engaged in sales, then be sure to specify this as “salesdepartment@”, “sales@” or just use the company name.
To get the most from your email, make sure that you use each of its features, including the signature field. The email signature is not only for basic information. You can use an email signature generator to help you get the most out of your email communication by adding important links, surveys, promotions, and an overall different call to actions.
When it comes to the text of your email, here are 4 tips for successful invitation writing:
Step 1. Specify the subject
As practice has shown, one of the main criteria for opening emails by recipients is how accurately the subject of the letter is formulated. Your writing will play a major role in your open rate, so make sure to have a compelling subject line.
For example, the subject of your email may look like this:
- “Introductory webinar for new employees”
- “Project starts next Monday”
- “Ideas for improving banners”
Please note that smartphone screens display a limited number of characters, so try to keep your email subject line to no more than 41 characters or 7 words. To create a catchy email subject line within this limit, focus on using concise, attention-grabbing language.
Step 2. Make a quick introduction
If you are hosting a group meeting with new teammates or planning to talk to potential partners, it’s important to properly know how to introduce yourself in an email. Tell the most important things in 2-3 sentences without overloading the recipient with unnecessary information. As a rule, it is enough to say hello, state your name and field of activity:
“Good morning! This is Michael, sales manager”
Videos are great for internal communication as well as making external introductions, and to really grab the recipient’s attention, you may even consider using a video. This can help to engage potential attendees and make them more interested in joining. To ensure your emails reach the right audience and maintain trust, you can use a DKIM to authenticate your emails and prevent them from being marked as spam.
Step 3. Describe the subject matter
Before writing a meeting invitation email, think carefully about how you will describe the agenda. Participants should understand what the negotiations will be about and what information they should study in advance. Each word needs to drive action, your meeting agenda should be purposeful and engaging. Just a few words can make participants’ perception of the upcoming event more positive, even if the agenda is not pleasant:
“I would like to discuss the prospects of our project”
Step 4. Specify the time and date
Specifying date and time of the meeting is must have. If you don’t provide this information in the email, your teammates may be confused, which could disrupt the event. Additionally, you can add the meeting link to your signature:
“The webinar will begin on March 5th at 6:00 p.m.
Please, follow the link below to join the meeting!”
Alternatively, you can also make a QR code that directs users to your meeting link and add that to your signature. A dynamic qr code generator can help you create a QR code that can be updated with new information if needed, making it more flexible for future meetings. Besides, some video conferencing solutions automatically send out meeting invitations to participants via email. For example, this feature is built into Zoom, Google Meet and TrueConf software, which greatly facilitates informing members about the upcoming meeting.
Step 5: Secure Email Delivery with Address Verification
Ensure that the email addresses you’re using are accurate and up to date. Additionally, using a professional email ensures that your correspondence appears legitimate.
3 meeting invite templates
From boosting engagement to simplifying organization, you need email marketing templates to cater to various meeting types, be it virtual, in-person, or hybrid. For promotional events or announcements, consider using a poster creator app or Imagen 3 to create visually compelling posters and announcements that you can use in your emails to grab attention and convey your message effectively.
When sending email invitations, there are different types of messages, and you need the right type of content for each for that. For a formal business meeting, it’s crucial to create a concise and professional email that includes clear event details and expectations.
Here are three email invitation templates for the most common types of meetings.
For one-on-one meeting
There are many reasons why a one-on-one meeting may be necessary. The most common is that a manager wants to discuss sensitive information or get feedback about projects with a subordinate in person. In this case, don’t forget to specify the purpose of the discussion to avoid an unnerving situation.
Hi [Name],
Just a kind reminder that our meeting concerning [subject] is this week on [date] at [time]. I’d like to hear your thoughts, and please prepare all the analytics on your tasks for the previous quarter so we can summarize your results.
See you!
[Signature].
For presentation
Whether you’re introducing a new product feature, discussing market trends or just want to give an update on your progress, presentations can be a great way to engage and inform your audience. To make the event run smoothly, state the topic of your presentation, its key points, and the approximate duration of the meeting.
Hi [Names],
I’d love to share the presentation concerning [topic] with you. Welcome to a conference on [day] at [time]. The approximate time limit is 30 minutes.
Here’s a quick look at the agenda:
[Point 1]
[Point 2]
[Point 3]
See you!
[Signature].
Quick note: It helps if your communications platform integrates with your email and calendar tool. For example, TrueConf integrates with Outlook to automatically generate a video conference link when you create a meeting invite.
Add TrueConf video conferences to any events in your Outlook calendar
For team meeting
To ensure that everyone in your team is prepared for the meeting, it’s important to include the agenda and key points of discussion in the body of the invitation.
Hi team,
It’s that time again!
This meeting will focus on discussing [subject]. Bring any questions you have and the latest updates, and be ready to consider the following cases:
[Case 1]
[Case 2]
See you then,
[Signature]
Level up your meetings with TrueConf
TrueConf’s self-hosted video conferencing solution offers unlimited communication in 4K Ultra HD and can automatically send meeting invitations to all participants via email. These invitations include a join link and a brief description of the upcoming event. Additionally, TrueConf allows you to send notifications about missed calls and conferences.
The solution also integrates seamlessly with Outlook, making it especially convenient for Microsoft ecosystem users. With the add-in, you can schedule online meetings directly from a calendar event with just one click.
