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Communication Channels: How to pick the most effective

January 27, 2022
Alina Krukova

Alina Krukova

Categories: Reviews

Communication Channels

Communication channels are the means by which an organisation can exchange information with its employees. Communication channels can be broken down into three categories: oral, written, and electronic. Oral communication channels are face-to-face conversations or telephone conversations. Written communication channels are letters, memos, or emails. Electronic communication channels are instant messaging, chat rooms, and social networking sites.

Creating a dedicated, loyal and result-oriented team is a necessary goal, but it’s not always easy to achieve, especially if your team is scattered across multiple locations and works remotely or pursues a hybrid work model. And the more employees are engaged in a project, the more difficult it is for them to maintain remote communication while staying productive. It is important to find the right communication channels for your business, and to ensure that everyone is using them effectively.

Knowing when to hire a marketing consultant can also be beneficial in optimizing communication strategies and ensuring effective collaboration within your team.

6 essential types of businesses communication channels

Today, a successful business cannot exist without a strong brand identity such as social media marketing, a memorable design, and most importantly, efficient communication channels. Luckily, modern technologies provide an array of opportunities to run your business in a digital environment, communicate with your employees remotely and reach your clients and customers. This article covers popular mediums of communications and describes what’s best for your business goals. Let’s start!

Communicating with colleagues and clients

Colleagues Clients
2022 2023 2022 2023
Email 40% 30% (-10%) 65% 51% (-14%)
Online Tools 28% 45% (+17%) 16% 31% (+15%)
Phone 2% 6% (+4%) 9% 7% (-2%)
Face-to-face 23% 12% (-11%) 5% 5%

1. Face-to-face communication

Face-to-face communication features a direct contact between two teammates. In some cases, this type of communication may be the quickest and most reliable method of interaction. People have been working, arguing, and discussing ideas face-to-face for thousands of years. It also brings intimacy and trust to your business relations.

However, such a communication channel may not always work, because it often happens that the same organization has several branches located in different parts of the city or even country, and the employees still need to stay in touch. Besides, the proverb says “it takes a village to raise a child”, and the same goes about a successful business: you cannot build a team without having collaborative discussions, meetings and standups.

How face-to-face communication improves business

There are many benefits to face-to-face communication in business. First, it allows for immediate feedback and two-way dialogue, which is essential for problem solving and decision making. In a meeting, people can share ideas and get immediate feedback from others, which can help them to come to a consensus more quickly.

Communication Channels Statistics

Face-to-face communication also allows for nonverbal communication, which is often very important in business. Gestures, facial expressions, and tone of voice can all communicate important information that is not conveyed in words alone. This can help to build trust and better relationships between coworkers.

Finally, face-to-face communication can help to build a sense of team spirit and camaraderie. When coworkers are able to meet in person and get to know each other, they are more likely to work together cooperatively and be more productive.

2. Video conferencing

In any business, meetings are held to discuss current issues or reflect on team’s work during retrospectives. However, it is not always possible to gather the key employees at the time of the meeting for various reasons. A good solution for organizing joint work in this case would be the use of a video conferencing system. This communication channel saves companies money and maximizes collaboration, keeping productivity high.

Video conferencing is equally beneficial for any sphere or vertical case. For example, video meetings can help doctors run online appointments, facilitate virtual court environments, or provide your clients with options to communicate with call agents without visiting physical branches.

How Video conferencing improves business

The use of video conferencing completely replaces the need for business trips, significantly saving the company time and money. Another advantage of this type of remote communication is the reduced time for decision-making. Since today’s market is very dynamic, sometimes the speed of reaction to certain events can determine the success of a company, and using the technology of video conferencing, you can put together a video meeting in a couple of clicks.

3. Phone calls

Can you imagine life without mobile phones? Over the past 30 years we’ve heavily relied on mobile technologies to communicate with our friends and relatives and be available 24/7, in any location. This is especially beneficial for businesses that need to successfully achieve marketing goals and be both quick and flexible in ever-changing market contexts.

People get used to phone calls, so there’s no need to create an onboarding series for the older generations – this is a medium of communication that is equally available to any person. However, phone communication does not really help to manage a distributed team because it does not provide visual contact as opposed to video conferencing.

How Phone calls improve business

Phone calls are an extremely important medium of communication in contact or call centers – as a way to quickly connect clients and support or sales teams. Phone calls are only tied to your mobile phone and do not require any equipment to stay in touch. You can move to another office, another city or even another country, but all your business numbers stay with you.

Phone calls are still widely used for sales purposes. However, to use this type of communication more effectively, call center software is required. It provides a seamless operation where you can track, monitor, and manage every call with your clients.

If you are running a digital business,  you may find video conferencing or instant messaging a more personal and useful way of communication with your partners or you can create digital business cards to hear back and track your campaign. However, phone calls are still one of the most relevant ways to communicate ideas.

4. Email

You might consider email an endangered species of communication exchange with Whatsapp, Slack, Faceapp and Trello being so popular nowadays. Surprisingly, email is still the most reliable means of information exchange even for those businesses that rely heavily on social media and other digital ways of communication. To enhance the efficiency of this crucial channel, employing an advanced email finder tool can streamline contact management and improve lead generation processes. So finally, it’s worth considering to validate email addresses and find potential leads.

However, businesses use emails not only for internal communication but for other purposes as well, such as reaching out to customers by sending cold emails with tools like Clevenio, and to do so, they utilize different outreach tools. Or find new potential leads by sending emails through the Findymail tool.

Email is a favorite way to exchange important information in any enterprise, which provides a number of benefits for business needs, allowing to convert more sales and enhance ROI. Besides, your email should be easy to read and tailored according to your target audience’s tone. For this, you can also use an online paraphrasing tool to do this quickly.

To further enhance your email outreach, consider leveraging cutting-edge technology like an AI email writer. This advanced tool employs artificial intelligence to craft compelling and personalized email content, ensuring effective communication and maximizing engagement with your target audience.

Additionally, consider using an email signature to add a touch of professionalism and credibility to your correspondence. Include your name, job title, company name, logo, and relevant contact details in your email signature to ensure recipients have all the necessary information.

How Email communication improves business

Email is one of the most important channels for various businesses as it helps in communicating with internal and external entities. Organizations use different types of email correspondence for better communication with their employees and customers. One of the advantages of email is the open protocol. Users do not need to be in the same system to send each other a message. The email format makes it easy to store and retrieve important information that may come in handy not right now, but in the future. It can be difficult to find the information you need in a messenger or social network, especially if the correspondence with that user is ongoing.

Besides, if you want to send important information to a certain circle of people, you don’t need to copy the email multiple times and send it separately to each participant. To solve this task, you will only need to CC all of the recipients’ addresses and click “Send”. However, you can automate your email marketing using a special software to engage better with your prospects and send personalized campaigns.

5. Instant text messaging

In the evolving landscape of corporate communication, where SMS marketing platforms like Dexatel and messengers are used for advertising mailings, technical support, and order updates can greatly enhance message delivery efficiency and reliability, ensuring optimal communication with clients and colleagues.

The functionality of messengers is developing and now they can be used for advertising mailings, providing technical support or notifying the customer about the status of an order.

What’s important, instant messaging becomes a hub for asynchronous communication, meaning that you can answer your colleagues at your own pace and at your own time.

How messaging improves business

Businesses often require immediate reactions from their team to certain events. Instant messaging tools (or service SMS) allow you to real time, exchange documents, create personal and group chats, send video and audio, set a status or mention a colleague in a chat.

In addition to instant messaging tools, incorporating shared inbox into your business operations can enhance collaboration by providing a centralized hub where team members can collectively manage and respond to incoming messages, fostering efficient communication and streamlined workflows.

6. Social media

Due to the rapid development of social networks, it is no longer necessary to consider them solely as a means of communication that enables people to send Instagram or Facebook messages to each other, now with the right approach they will become a powerful tool for the development of your business. After all, tens of millions of people around the world use them daily, receiving huge flows of information. Businesses can streamline their data analysis and reporting by automating the transfer of Facebook Ads to Google Sheets, facilitating more informed decision-making in their marketing automation strategies.

Impressively, there are more than 2.3 billion active Instagram users each month. This staggering figure demonstrates the platform’s enormous potential and reach for companies looking to engage with a large consumer base.

How Social media improve business

Through social networks, it is easier to get feedback from the target group, because they are already adapted for mobile platforms and you do not have to worry about increasing traffic from search engines, as in the case of a regular hosting website you might create on an AI page builder.

Incorporating content marketing statistics into your communication channels can guide your efforts, ensuring that your content resonates effectively with your audience and contributes to the overall success of your business.

In addition to creating quality content, it is also important to publish content regularly. For example, consistent social media publishing in TikTok, geared towards capturing the interest of your TikTok followers, will help you build a loyal follower base for selling your product or services. The advantage of using social networks for business is that promotion reaches only interested users, advertising is often hidden and does not annoy anyone.

Wondering how to use TrueConf channels for workplace communication?

TrueConf is an all-in-one solution that combines several communication channels at once, while improving business collaboration and productivity.

TrueConf key features:

Video conferencing

With TrueConf users can create a 4K video conference with up to 1,000 participants. There are many flexible layouts and every participant can change their own conference view, while the moderator can modify and fix the layouts for all meeting participants. Apart from point-to-point video calls, TrueConf supports three group video conferencing modes: multipoint conference, role-based conference and virtual classroom, which are fit for different business needs.

Communication Channels - Video conferencing

Download for free

Instant messaging

Thanks to instant messaging, the team always stays in touch and works on common projects promptly. You can send images, PDF files, emoji, videos or audio. Group and personal chats are available to users both in and out of the conference.

Communication Channels - Instant messaging

VoIP integration

VoIP integration - TrueConf

Thanks to TrueConf Server integration with corporate PBXes, users have the ability to call mobile and landline subscribers to communicate with those who are not currently available in the client application.

Mail and calendar integration

Connecting TrueConf to the mail server allows you to automatically notify participants about upcoming conferences, send links to conference pages, and inform users about missed calls and messages. Additionally, leverage UGC campaigns to enhance engagement and outreach which maximize the platform’s effectiveness.


Communication is an essential skill for any entrepreneur, employee or manager whose work is based on the ability to influence and persuade rather than coerce and command. The main challenge of the manager is to provide all employees with a quick and convenient communication channel to get all the information they need and successfully perform their tasks.

Some businesses may be fine with one well-chosen communication channel, while others need several types of communication in one solution that work perfectly together and complement each other. The best way to introduce new communication scenarios in a business setting is to adopt a unified solution that includes all important features for your employees.

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