Author photo

Dmitry Odintsov

Chief Executive Officer at TrueConf, delivering enterprise-grade video collaboration solutions. With more than 10 years of experience, Dmitry helps TrueConf bring teams together to get more work done.


Strategies for Effective Communication

No points for guessing, the ability to build strong relationships is the cornerstone of success, regardless of industry. For companies to make business processes more streamlined and ease cross-department collaboration, it’s rather crucial to establish a communication strategy – a set of techniques and procedures, which leads to a greater operational efficiency and a more cohesive organization culture.

Communication Strategies

Contemporary Communication Rules in 6 Steps

Communication strategies, a mix of verbal and nonverbal tools, are the driving factors of any thriving business. When created and established the right way, they enhance the efficiency of workflow and, by extension, your company. Let’s find out how to improve internal collaboration by following the best practices — here are 6 simplified do’s and don’ts to make the most of communication and keep initiatives running smoothly.

Step 1: Create a dialogue, not a monologue

Communication is a tool of engagement, not simply a message of instruction. The send-to-all broadcast channel serves as the perfect medium to welcome new team members and acknowledge company’s achievements, but personalized interaction can hardly be replaced with it. Share your ideas in real-time instead of asynchronously over emails and hash out a tricky problem during lunch or just-for-fun activities designed to sync all participants.


Dmitry Odintsov

Chief Executive Officer at TrueConf

Company meetings including ones with off-site employees won’t turn into a mess if you have good video collaboration tools allowing people to brainstorm new ideas and work on joint projects together. The tricky thing here is to create a virtual workspace environment and make sure that your employees feel comfortable there.

Step 2: Bridge the distance between geographically dispersed offices

As the remote working trend continues growing at a mind-boggling pace, communication remains an obvious obstacle, and mastering out-of-office interaction requires finding the right tools to connect people all around the globe. In this case, video conferencing comes in handy, enabling long-distance collaboration without constant travel.

Equip your team with a modern video collaboration solution designed for multiple OSes and browsers. Whether your company currently has five staff members or 1,000, you can strengthen your internal communication and take it to the next level with TrueConf Server, a powerful video conferencing tool for increasing business productivity and making remote work a win-win option for both employers and employees.

Run onboarding training or educational meetings, use video conferencing to enable your employees to actively participate in a meeting even if they aren't physically present in the conference room.

TrueConf video conferencing

Group and private chats, simple drag-and-drop file and screen sharing, automatic email notifications, meeting recordings, far-end peripherals control or reaction polls — a wide range of useful features are at your disposal. Choose a secure solution to enjoy real-time experience with 4K video and unrivalled audio quality, which creates a real presence effect.

Step 3: Transparent communication — the “oxygen” of a close-knit team

Many companies still undervalue the importance of trust, thus failing to create loyalty between staff members. Transparency — the practice of remaining honest and using higher ethical standards — is the primary employee engagement driver, which lies behind the great achievements. Avoid ambiguous phrases, technical jargon, word-of-mouth and rumors, as they may result in the misinterpretation of information, and remain informative about the company's actions to improve the overall quality of relationship.

Step 4: Stand-ups and other recurring meetings

Meetings, an avenue for opening up the free flow of ideas, can be a double-edged sword. On the one hand, they offer a wide range of advantages, enabling you to accurately check deadlines, overcome roadblocks and build camaraderie. On the other hand, unwarranted and non-essential events can drastically reduce a team's productivity. Here are the most common types of get-togethers worth having — just choose the perfect format complying best with your requirements:

  • A stand-up (or a daily huddle) is a quick daily meeting, typically held on foot. In the traditional format, the staff members look for a way to overcome roadblocks and determine the main project goals while standing around the room. The process itself must stick to the time frame (15 minutes or less), thus forcing participants into brevity.
  • A one-on-one meeting (or a private, face-to-face communication) serves as a dedicated event to connect with each person reporting to you directly. 1-on-1s help unearth issues before they become full-brown problems, build positive relationships with employees and stay in the loop about priorities.
  • The main focus of innovation meetings is to come up with new ideas and develop entirely new approaches for your company. The events of this format usually begin with thinking outside the box — sharing ideas in a broad scope, associating or brainstorming — and result in creating a product of collective intelligence.
  • While small conclusions are made during daily huddles, bi-weekly get-togethers and monthly all calls, the most important decisions often get their own dedicated meeting — a decision-making one. The goal of the event is always centered on coming to a consensus about a future plan.

Step 5: Recognize strengths publicly

Great supervisors always keep in mind that employees are the heart of the business. Creating a culture of in-the-moment feedback can impressively motivate all participants to excel in what is expected of them. Don’t just keep track of end-of-year stats; a simple “Well done” during daily get-togethers — and in turn this will benefit your company’s retention rates.

Step 6: Team building — a top-notch tactic

Belonging to a team is a result of feeling part of something larger than yourself. To lay the rock-solid foundation for any successful business — a group of staff members who not only get along, but also collaborate efficiently — is a tough question. That’s where team building comes in. On a strategic level, team building should combine work with fun and create a lasting bond between people, so it’s rather crucial to choose activities based on the skills you’re hoping to cultivate and the time or effort required.

For example, a lunch-and-learn program is a great tool to foster communication and cover lighter topics while having lunch with teammates. The event also provides a unique opportunity to keep in touch with top-level leadership, thus breaking down the hierarchical barriers.


There are tonnes of different practices to strengthen your internal communication and take it to the next level, and it’s down to you to choose the best one. Be aware — it might take a bit of trial and error. Try various tactics to find the way, which will improve collaboration in your company, and make the most of the teamwork!