{"id":31445,"date":"2023-09-20T14:11:19","date_gmt":"2023-09-20T11:11:19","guid":{"rendered":"https:\/\/trueconf.com/blog\/?p=31445"},"modified":"2026-07-13T11:00:12","modified_gmt":"2026-07-13T08:00:12","slug":"business-messaging-india","status":"publish","type":"post","link":"https:\/\/trueconf.com/blog\/productivity\/business-messaging-india","title":{"rendered":"Business Messaging in India: Trends, Regulations, and Opportunities"},"content":{"rendered":"<p class=\"primary-medium-text ui-mb-sm-1\">The <a href=\"https:\/\/trueconf.com\/blog\/reviews-comparisons\/business-communication.html\" target=\"_blank\" rel=\"noopener\">business communication<\/a> landscape in India is rapidly evolving, and Business messaging has become an essential tool for companies aiming to connect with customers personally and effectively. Across India\u2019s diverse business hubs, from Mumbai\u2019s bustling markets to Bangalore\u2019s innovative tech sector, messaging platforms are transforming customer engagement, supporting tailored marketing, and enhancing brand loyalty.<\/p>\n<p><!--more--><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">By prioritizing Business messaging, companies can create impactful customer interactions and strengthen relationships in a way that aligns with India\u2019s unique cultural and economic landscape.<\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">From the bustling markets of Mumbai to the tech hubs of Bangalore, the use of Business messaging platforms is reshaping how businesses engage with their audience, drive sales, and build brand loyalty. In this article, we delve into the growing significance of Business messaging in India, exploring its impact on customer relationships, marketing strategies, and overall business success in this vibrant and rapidly evolving market.<\/p>\n<h2 class=\"h4--main h4--thick black-text ui-mb-xs-3 ui-mt-md-1\">Why Update your Business Messaging Strategy?<\/h2>\n<p class=\"primary-medium-text ui-mb-sm-1\">Improving your messaging strategy not only strengthens your brand communication but also cultivates stronger customer relationships. By creating engaging, informative, and consistent messages across multiple platforms, organizations can create a distinctive brand identity that resonates with their target audience. This in turn leads to higher customer satisfaction and retention rates.<\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">Clear and powerful messages are known to drive purchase decisions, encouraging potential customers to take action. Whether in advertisements, email campaigns, or even <a href=\"https:\/\/tagembed.com\/blog\/social-media-feeds-on-website\/\" target=\"_blank\" rel=\"noopener\">social media feeds<\/a>, effective messaging can be used to attract new customers, convert them to purchases, or generate sales on social media platforms.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-29201 aligncenter\" src=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2024\/05\/a-text-messaging-service.svg\" alt=\"text messaging in business India\" width=\"830\" height=\"493\" loading=\"lazy\" title=\"\"><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">Finally, brands need to apply and modify messages to keep pace with a volatile market. By embracing new technologies and using tools to streamline and measure performance, companies can stay on top of emerging messaging trends and regularly optimize their messaging efforts. As a result, companies remain agile enough for such proactive engagement, allowing them to capitalize on opportunities as the business grows while remaining responsive in an ever-changing landscape.<\/p>\n<h2 class=\"h4--main h4--thick black-text ui-mb-xs-3 ui-mt-md-1\">Benefits of Business Messaging<\/h2>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\"><b>Ease of use<\/b>: Provides customers with a quick way to contact companies, wherever they are.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Real-time communication<\/b>: SMS allows business owners to communicate directly with customers to quickly address their concerns, answer questions, and provide any form of assistance.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>More customer interaction<\/b>: Messages on these platforms have higher open and response rates than email, increasing customer engagement.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Cost-effective<\/b>: This is a budget-friendly customer service solution compared to traditional phone support, as it can handle multiple requests at once.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Analytics and insights<\/b>: Many messaging platforms offer <a href=\"https:\/\/www.luzmo.com\/blog\/saas-analytics-features\" target=\"_blank\" rel=\"noopener\">SaaS reporting tools<\/a> and analytics solutions that allow companies to monitor metrics such as response times, customer satisfaction, and conversation trends.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Automation<\/b>: <a href=\"https:\/\/flyweight.io\/ai-chatbot-for-shopify\" target=\"_blank\" rel=\"noopener\">AI chatbots<\/a> and <a href=\"https:\/\/openaiagent.io\/blog\/ai-agents-for-businesses\/\" target=\"_blank\" rel=\"noopener\">AI agents for businesses<\/a> help companies efficiently handle routine customer requests while enabling teams to dedicate more attention to complex solutions.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Multi-channel support<\/b>: Messaging allows businesses to extend support via SMS, <a href=\"https:\/\/www.livechat.com\/success\/best-free-live-chat-apps\/\" target=\"_blank\" rel=\"noopener\">live chat on websites<\/a>, social media, or messaging apps, giving customers the freedom to choose their preferred method of communication.<\/li>\n<\/ul>\n<style>\n\t.accent-card {<br \/>\n\t    \/*background: url(\/images\/common\/backgrounds\/blue-semi-transparent-rounded-squares-1138-x-510.svg) 50% 50% \/ cover no-repeat;*\/<br \/>\n\t    border-radius: 12px;<br \/>\n\t\tpadding: 40px 28px;<br \/>\n\t}<br \/>\n\t@media screen and (max-width: 576px) {<br \/>\n\t\t.accent-card {<br \/>\n\t\t\tpadding: 24px;<br \/>\n\t\t}<br \/>\n\t}<br \/>\n<\/style>\n<div style=\"background: #00B3CD; border-radius: 12px; padding: 24px;\">\n<h2 class=\"h4--main h4--thick white-text center-text ui-mb-xs-3\">Take your team communication to the next level with TrueConf!<\/h2>\n<p class=\"primary-smallest-text white-text center-text ui-mb-sm-3\">A powerful self-hosted video conferencing solution for up to 1,000 users, available on desktop, mobile, and room systems.<\/p>\n<div class=\"button-group-container button-group-container--center\"><a class=\"default-button default-button--sm default-button--orange default-button--rounded default-button--truncate default-button__download-icon default-button--left-icon white-icon\" role=\"link\" href=\"https:\/\/trueconf.com\/downloads\/trueconf-server\/en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n<span class=\"default-button__text white-text\">Dowload Now!<\/span><br \/>\n<\/a><a class=\"primary-smallest-text to-page to-page--rarr white-icon white-text\" role=\"link\" href=\"https:\/\/trueconf.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more<\/a><\/p>\n<\/div>\n<\/div>\n<h2 class=\"h4--main h4--thick black-text ui-mb-xs-3 ui-mt-md-1\">Key Business Messaging Channels<\/h2>\n<p class=\"primary-medium-text ui-mb-sm-1\">To keep a good relationship with your clients, it is crucial to connect with them according to their preferred communication media. It\u2019s not only about giving out information; it\u2019s also about talking to them at the places where they naturally communicate, share, and look for certain news.<\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">Here are the main business messaging channels:<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">1. WhatsApp<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">Boasting a colossal user base of over 2 billion worldwide, WhatsApp has cemented its position as a premier social messaging platform and a critical conduit for business communication. Its staggering daily exchange of nearly 100 billion messages empowers businesses to connect with a vast array of audiences using it\u2019s <a href=\"https:\/\/wanotifier.com\/whatsapp-business-api\/\" target=\"_blank\" rel=\"noopener\">official API for businesses<\/a>.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/asKTIxgm6uY?si=66QoN_p5ZE7wQoBu\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">2. SMS Texts<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">SMS texts still dominate mobile business messaging, which accounts for 98% of such messages. Impressive statistics like a 99% open rate have maintained its popularity over time. This is why e-commerce stores love this channel as it has a higher click-through rate compared to email. By using a send <a href=\"https:\/\/www.plivo.com\/sms\/\" target=\"_blank\" rel=\"noopener\">SMS API<\/a>, businesses can streamline this process, making it easier to reach customers. Imagine, for example, a new restaurant sending promotional codes via SMS using a send SMS API; such campaigns would get high open rates and immediate responses from customers.<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">3. In-app Chat<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">In-app chat has changed how companies talk to clients directly from their apps in real-time. Need help using a certain feature? Just drop a message in the chat. Such chats guide, assist, and give tips instantly without users switching between applications. As far as business is concerned, it is an invaluable tool to increase sales, provide prompt answers, and sustain the interests of users thereby improving overall user experience.<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">4. DM on Social Media Channels<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">Direct Messaging provides a familiar space for customer-business interactions. Well-known platforms like Facebook Messenger offer support, publish updates, and promote items through informal discussions that facilitate exchange between customers and sellers during the purchase decision-making process.<\/p>\n<h2 class=\"h4--main h4--thick black-text ui-mb-xs-3 ui-mt-md-1\">What are the Use Cases for Business Messaging Software?<\/h2>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Appointment Booking<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">Messaging apps, chatbots, and SMS are becoming important tools for simplifying the <a href=\"https:\/\/www.deskflex.com\/blog\/resource-reservation-system\" target=\"_blank\" rel=\"noopener\">booking process<\/a> as more businesses adopt digital platforms. For instance, health providers commonly use WhatsApp or SMS to confirm appointments, send reminders, and manage scheduling changes. A survey conducted by Twilio found that 89% of consumers prefer messaging to communicating with a business while 66% would choose messaging over phone calls to book appointments.<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Customer Support<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">Businesses in different industries such as retail, finance, and technology are using chat to communicate with their customers within the shortest time possible. This is evidenced by Apple and Amazon\u2019s websites or apps which feature integrated messaging systems used for prompt product inquiries support, order tracking, or troubleshooting. In a study conducted by Facebook; it was found that 61% of consumers have engaged businesses through direct messages over the last three months.<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Sale Conversions<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">Various types of companies offer live chat support to their customers concerning product details or any other issues that they might want clarification on before making purchases. Businesses also use messages to make it easier for their customers to get personal product recommendations, promotions, and after-sales services. This will help them achieve a higher level of customer satisfaction, leading to higher profitability.<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Enabling Notifications<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">Messaging helps business in sending notifications and updates concerning developments that are vital in the company to keep up with its clients. A lot of businesses employ messaging through SMS, email, or push notifications that allow them to send alerts and reminders at the right time, for example when there is a flight delay an SMS notification will reach you before any other medium while e-commerce sites can use push notifications for updating you about your order status or any special deals they have going on. According to Braze\u2019s research conducted by Braze 270% of push notifications increase app opens.<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Social Engagement<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">There is a growing use of corporate messaging to communicate in a more personalized and interactive way, enabling the promotion and delivery of <a href=\"https:\/\/www.milople.com\/blogs\/personalized-products-in-ecommerce-importance-and-implementation\" target=\"_blank\" rel=\"noopener\">personalized products<\/a> to meet individual customer preferences. For example, polls are conducted through messaging while contests are run by the organization and exclusive content is shared; this nurtures community among followers as well as loyalty. For instance, messenger commerce has become an important tool for driving sales through its integration into Instagram which now allows buyers to buy directly via threads of messages within the app.<\/p>\n<p><img decoding=\"async\" width=\"756\" height=\"449\" class=\"aligncenter wp-image-29202 size-medium\" src=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2024\/05\/support.svg\" alt=\"messaging for sales India\" loading=\"lazy\" title=\"\"><\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Marketing Efforts<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">Mobilesquared\u2019s research shows that the average open rate for SMS messages stands at 98%, making it one of the best ways of reaching out to consumers. Also, brands utilize messaging to interact with users on <a href=\"https:\/\/rocketdigit.com\/best-social-media-platforms\/\" target=\"_blank\" rel=\"noopener\">social media platforms<\/a>; they run chatbot activities on Facebook Messenger in order to provide content, collect feedback and assist in sales conversion efforts. By including business messaging into a firm\u2019s promotional practices, organizations get a better customer interaction experience. This approach ultimately leads to increased brand awareness and greater sales volumes.<\/p>\n<h2 class=\"h4--main h4--thick black-text ui-mb-xs-3 ui-mt-md-1\">The Future of Business Messaging<\/h2>\n<p class=\"primary-medium-text ui-mb-sm-1\">The right messaging strategy and platform you invest in will determine how much business messaging can do for your organization. By 2024, it\u2019s estimated that over 70% of customer interactions will take place via messaging platforms. This shift is being driven by consumer preferences for convenience and instant communication.<\/p>\n<section id=\"faq\">\n<h2 class=\"h3--main h3--thick black-text ui-mb-md-1\">FAQ<\/h2>\n<div class=\"faq__container ui-mb-md-1\">\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">How can customer support teams collaborate internally while managing external business messaging channels like WhatsApp?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">When handling high volumes of customer inquiries across multiple messaging channels, support teams need seamless internal communication to share context and resolve issues quickly. TrueConf provides a unified platform with secure team messaging and HD video calls, allowing agents to instantly consult with colleagues or supervisors without leaving their workflow. This internal alignment ensures faster, more accurate responses to customers.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">What role does video communication play in complementing text-based business messaging for client interactions?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">While text messaging is excellent for quick updates and routine support, complex client issues often require face-to-face interaction to build trust and clarify details. TrueConf bridges this gap by offering enterprise-grade video conferencing that integrates seamlessly into your broader communication strategy. Teams can easily escalate a text-based chat into a secure, high-quality video meeting directly within the same ecosystem.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">How can organizations ensure data security when their teams use various business messaging and collaboration tools?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">With customer data flowing through external messaging apps and internal discussions happening across different platforms, maintaining strict data security is a major challenge for businesses. TrueConf addresses this by offering on-premises deployment and robust encryption, ensuring that all internal team communications and video meetings remain completely private. This secure infrastructure protects sensitive business information while teams coordinate their external messaging campaigns.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">Can business messaging strategies be improved by integrating them with unified internal communication platforms?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">Yes, integrating external customer messaging workflows with internal collaboration tools prevents silos and keeps marketing, sales, and support teams on the same page. TrueConf acts as a central hub for internal team communication, offering features like searchable chat history, file sharing, and instant video huddles. When teams can communicate effortlessly internally, they can execute external business messaging strategies much more cohesively.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">How do companies scale their communication infrastructure to support both mass SMS campaigns and daily team collaboration?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">Scaling communication requires a robust infrastructure that can handle both automated external broadcasts and real-time internal teamwork without lag or security risks. While specialized APIs handle mass SMS or WhatsApp campaigns, TrueConf provides the scalable internal backbone for employee collaboration, supporting up to 1,000 users in a single secure network. This dual approach ensures that customer-facing operations and internal coordination both grow smoothly.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">What are the best tools for conducting internal training sessions on how to use new business messaging software?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">When a company adopts new external messaging tools or chatbots, employees need comprehensive training to use them effectively and maintain brand consistency. TrueConf makes this easy with its ultra-HD video conferencing and screen-sharing capabilities, allowing trainers to host interactive webinars for large distributed teams. Additionally, the built-in recording features help create a searchable knowledge base for future onboarding.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"divider\"><\/div>\n<div class=\"accent-note accent-note--special ui-mb-sm-1\">\n<p class=\"primary-medium-text\"><strong><i>About the Author<\/i><\/strong><br \/>\n<i>Nikita Dymenko is a technology writer and business development professional with more than six years of experience in the unified communications industry. Drawing on his background in product management, strategic growth, and business development at TrueConf, Nikita creates insightful articles and reviews about video conferencing platforms, collaboration tools, and enterprise messaging solutions.<\/i><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/nikita-dimenko\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" role=\"link\" class=\"primary-small-text to-page to-page--rarr cyan-icon\"><i>Connect with Nikita on LinkedIn<\/i><\/a><\/p>\n<\/div>\n<style>\n  .divider {\n    border-top: 10px solid #01b7cc;\n    margin: 16px 0;\n  }\n<\/style>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Person\",\n      \"@id\": \"https:\/\/www.linkedin.com\/in\/nikita-dimenko\/\",\n      \"name\": \"Nikita Dymenko\",\n      \"jobTitle\": \"Technology Writer, Business Development Manager\",\n      \"worksFor\": { \n        \"@type\": \"Organization\", \n        \"name\": \"TrueConf\", \n        \"url\": \"https:\/\/trueconf.com\" \n      },\n      \"url\": \"https:\/\/www.linkedin.com\/in\/nikita-dimenko\/\",\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/nikita-dimenko\/\"\n      ],\n      \"description\": \"Nikita Dymenko is a technology writer and business development professional with more than six years of experience in the unified communications industry. 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This dual approach ensures that customer-facing operations and internal coordination both grow smoothly.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the best tools for conducting internal training sessions on how to use new business messaging software?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"When a company adopts new external messaging tools or chatbots, employees need comprehensive training to use them effectively and maintain brand consistency. TrueConf makes this easy with its ultra-HD video conferencing and screen-sharing capabilities, allowing trainers to host interactive webinars for large distributed teams. 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Across India\u2019s diverse business hubs, from Mumbai\u2019s bustling markets to Bangalore\u2019s innovative tech sector, messaging platforms are transforming customer engagement, supporting tailored marketing, and enhancing brand loyalty.<\/p>\n","protected":false},"author":54,"featured_media":37748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[365],"tags":[],"class_list":["post-31445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity","wpautop"],"_links":{"self":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts\/31445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/comments?post=31445"}],"version-history":[{"count":37,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts\/31445\/revisions"}],"predecessor-version":[{"id":47143,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts\/31445\/revisions\/47143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/media\/37748"}],"wp:attachment":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/media?parent=31445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/categories?post=31445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/tags?post=31445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}