{"id":19814,"date":"2022-01-25T13:24:05","date_gmt":"2022-01-25T10:24:05","guid":{"rendered":"https:\/\/trueconf.com/blog\/?p=19814"},"modified":"2026-07-17T17:21:39","modified_gmt":"2026-07-17T14:21:39","slug":"what-is-video-banking","status":"publish","type":"post","link":"https:\/\/trueconf.com/blog\/reviews-comparisons\/what-is-video-banking","title":{"rendered":"What Is Video Banking and How It Is Changing the Way Banks Serve Customers?"},"content":{"rendered":"<div style=\"display:inline-flex;align-items:center;gap:6px;padding:5px 12px;background:#E6F1FB;border-radius:20px;font-size:13px;color:#0C447C;white-space:nowrap;line-height:1;font-family:sans-serif;\">\n<span style=\"width:6px;height:6px;border-radius:50%;background:#378ADD;flex-shrink:0;display:block;\"><\/span><br \/>\n<span><strong style=\"font-weight:500;\">Updated in July 2026<\/span>\n<\/div>\n<p class=\"primary-medium-text ui-mb-sm-1\"><strong><a href=\"https:\/\/trueconf.com\/video-banking.html\" target=\"_blank\" rel=\"noopener\">Video banking<\/a><\/strong> is a customer service format in which a bank client connects with a bank representative over secure video instead of visiting a branch or calling a contact center. It is essentially a hybrid of an in-person consultation and a remote channel: the client sees a live specialist, can show documents through the camera, sign paperwork through shared screen collaboration, and the bank keeps control over the communication channel, which stays inside its own infrastructure rather than passing through a generic third-party cloud service.<\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">For banks and financial institutions, video banking solves several problems at once: it reduces the load on physical branches, speeds up service in remote regions, strengthens customer identification (KYC) through visual contact, and supports complex consultations, such as mortgages, investment products, or corporate lending, that do not work well in a chatbot or over the phone. The key difference between a banking video service and an ordinary Zoom call is that the former must meet regulatory requirements, provide session recording and archiving, integrate with CRM systems and e-signature tools, and operate in a closed network perimeter if the organization&#8217;s security policy requires it.<\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">This is where platform choice becomes critical. General-purpose cloud video services were not built for the banking perimeter: they do not give a bank control over where data is stored, and they fit poorly with personal data protection requirements for financial clients. Platforms such as TrueConf, which were designed from the start to support full on-premises deployment inside the customer&#8217;s own infrastructure, are a more natural fit for the banking and financial sector, where data residency and compliance with internal regulations matter just as much as call quality.<\/p>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Video Banking at a Glance<\/h3>\n<table style=\"overflow-x: auto; display: block;\">\n<tbody>\n<tr>\n<th style=\"padding: 8px 16px; text-align: left; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Parameter<\/strong><\/p>\n<\/th>\n<th style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>What it means?<\/strong><\/p>\n<\/th>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Definition<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Serving bank clients over video instead of an in-person branch visit<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Who it is for?<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Retail and corporate banks, insurance companies, credit unions, microfinance organizations<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Core use cases<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Account opening, loan and mortgage consultations, KYC and identity verification, claims settlement, VIP service<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Key platform requirements<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Session recording, regulatory compliance, control over data location, integration with CRM and document workflow systems<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Deployment model<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Cloud, hybrid, or fully on-premises infrastructure<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Role of TrueConf<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">A video communication platform with on-premises deployment, a corporate messenger, and admin controls suited for the financial sector<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Typical outcome after adoption<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Fewer branch visits, faster customer identification, lower operating costs<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"accent-note ui-mb-sm-1\">\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">How Video Banking Works in Practice?<\/h3>\n<p><a href=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2022\/01\/unlimited-phone-calls.svg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-47304 size-full\" title=\"Video banking in practice\" src=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2022\/01\/unlimited-phone-calls.svg\" alt=\"Video banking in practice\" width=\"335\" height=\"322\" \/ loading=\"lazy\"><\/a><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">Video banking rarely exists as a standalone application. It is usually a module or integration embedded in one of three settings:<\/p>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\"><b>The bank&#8217;s mobile or web application<\/b>, where a &#8220;video call a specialist&#8221; button appears next to the standard support chat.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>A next-generation branch format (video kiosk)<\/b>, where the client visits in person but talks to a remote employee through a screen, allowing the bank to keep less staff on site and serve several locations from one competency center.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>A dedicated contact center for complex consultations<\/b>, where the client is transferred from chat or a phone call whenever the issue requires showing documents, sharing a screen, or confirming identity.<\/li>\n<\/ul>\n<\/div>\n<p class=\"primary-medium-text ui-mb-sm-1\">In all three cases, the underlying platform needs to solve the same problem: deliver stable video, capture the session for later audit, and avoid creating an additional point of exposure for the client&#8217;s confidential data. TrueConf fits this exact scenario of <a href=\"https:\/\/trueconf.com\/products\/video-kiosk.html\" target=\"_blank\" rel=\"noopener\">video kiosks<\/a> and embedded video modules for the financial sector: the platform allows a video server to be deployed inside the bank&#8217;s perimeter, connects endpoints and kiosks, and records sessions on the organization&#8217;s own hardware instead of routing traffic through an external cloud data center.<\/p>\n<div class=\"accent-note accent-note--special accent-note--line ui-mb-sm-1\">\n<p class=\"primary-medium-text ui-mb-xs-3\"><em><b>Insight 1: The Difference Between &#8220;Video as a Channel&#8221; and &#8220;Video as a Process&#8221;<\/b><\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>Many video banking overviews describe it as simply &#8220;another communication channel,&#8221; but for a bank this is a fundamentally different distinction. If video is used as a channel (essentially replacing a phone call), any popular video calling service is enough. But if video is embedded into a process, such as identity verification, document signing, escalation from a chatbot, or capturing consent to contract terms, the platform needs to support APIs, webhooks, integration with queue management systems, and data storage that complies with retention regulations.<\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>It is this second scenario that defines the real business value of video banking, and it is exactly this scenario that requires a platform with a flexible deployment architecture rather than just &#8220;video calling in a browser.&#8221;<\/em><\/p>\n<\/div>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Video Banking vs. Ordinary Video Calls: What Is the Difference?<\/h3>\n<table style=\"overflow-x: auto; display: block;\">\n<tbody>\n<tr>\n<th style=\"padding: 8px 16px; text-align: left; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Criterion<\/strong><\/p>\n<\/th>\n<th style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Ordinary video call (consumer service)<\/strong><\/p>\n<\/th>\n<th style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Video banking (enterprise solution for financial institutions)<\/strong><\/p>\n<\/th>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Customer identification<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Absent or minimal<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Built into the process, often with recording and archiving<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Data storage<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Typically in the provider&#8217;s cloud<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Can be local, inside the bank&#8217;s own infrastructure<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Regulatory compliance<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Not guaranteed<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">A mandatory selection criterion<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Integration with internal systems<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Usually absent<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">CRM, queue management, document workflow, authentication systems<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Access control<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Basic<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Role-based model, admin rights, SSO, MFA<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Example platform<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Mass-market video conferencing services<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Enterprise-grade platforms with a corporate perimeter, such as TrueConf<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"accent-note ui-mb-sm-1\">\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Why Banks Are Investing in Video Banking?<\/h3>\n<p><a href=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2022\/01\/server-conference-t1-v1.svg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-47306 size-full\" title=\"Video banking integration with TrueConf Server\" src=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2022\/01\/server-conference-t1-v1.svg\" alt=\"Video banking integration with TrueConf Server\" width=\"248\" height=\"233\" \/ loading=\"lazy\"><\/a><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">The reasons banks invest in video service typically come down to a few practical factors:<\/p>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\"><b>Geographic reach without opening new branches.<\/b> Video allows banks to serve clients in regions where a full-scale office is not economically viable.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Higher conversion on complex products.<\/b> Mortgages, investment products, and corporate lending require personal explanation of terms, and a video consultation converts better than a text chat.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Lower operating costs.<\/b> One video specialist can serve several branches or kiosks instead of being physically present at each one.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Faster customer identification.<\/b> Visual contact combined with document verification through the camera speeds up KYC procedures compared to exchanging scanned copies by mail.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Better experience for elderly or less mobile clients.<\/b> Not every client can easily visit a branch, and phone support does not always fully resolve the issue.<\/li>\n<\/ul>\n<\/div>\n<div class=\"accent-note accent-note--special accent-note--line ui-mb-sm-1\">\n<p class=\"primary-medium-text ui-mb-xs-3\"><em><b>Insight 2: The Selection Factor Most Reviews Overlook Is the Deployment Model<\/b><\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>Most video banking articles compare platforms on feature counts: video quality, participant limits, chat availability. But for a bank, a far more important question is architectural: where are the servers that process video and store call recordings physically located.<\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>A cloud model means client data passes through a third-party provider&#8217;s infrastructure, which can conflict with a bank&#8217;s internal security policies or with a local regulator&#8217;s requirements on personal data residency. On-premises deployment, which TrueConf supports, removes this risk: the video server is installed in the bank&#8217;s own data center, and call recordings and metadata never leave the organization&#8217;s perimeter.<\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>This is not a minor detail. It is often the deciding criterion when selecting a platform for the financial sector.<\/em><\/p>\n<\/div>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Deployment Models and What They Mean for a Bank?<\/h3>\n<table style=\"overflow-x: auto; display: block;\">\n<tbody>\n<tr>\n<th style=\"padding: 8px 16px; text-align: left; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Deployment model<\/strong><\/p>\n<\/th>\n<th style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Where data is stored?<\/strong><\/p>\n<\/th>\n<th style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Typical use case<\/strong><\/p>\n<\/th>\n<th style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Limitations<\/strong><\/p>\n<\/th>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Public cloud<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">With an external provider<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Smaller banks without strict data residency requirements<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Less control over security and regulatory compliance<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Hybrid model<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Partly in the cloud, partly on the bank&#8217;s own servers<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Banks with a distributed branch network<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Requires more complex integration setup<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>On-premises (fully local)<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Only within the bank&#8217;s infrastructure<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Large banks, insurance companies, organizations with strict compliance requirements<\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Requires the organization&#8217;s own IT resources to maintain the server<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"primary-medium-text ui-mb-sm-1\">TrueConf supports exactly this last, strictest option: TrueConf Server can be deployed entirely within a bank&#8217;s local network, without a permanent internet connection, which is especially valuable for organizations whose internal policy explicitly prohibits routing video traffic through external cloud services.<\/p>\n<div class=\"accent-note ui-mb-sm-1\">\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">Practical Applications: Video Banking Use Cases<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-47305\" src=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2022\/01\/document-camera-integration.svg\" alt=\"Video banking with document camera\" width=\"318\" height=\"277\" loading=\"lazy\" title=\"\"><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">Here are the typical scenarios where video banking delivers measurable results:<\/p>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\"><strong>Remote account opening.<\/strong> The client goes through video identification, shows a document to the camera, and the bank representative verifies the data and confirms the account opening without an in-person visit.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><strong>Mortgage or loan consultation. <\/strong>The specialist walks the client through calculations using screen sharing and answers questions in real time, reducing drop-off during the application process.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><strong>VIP and private banking service.<\/strong> A personal manager conducts video meetings instead of phone calls, creating a more trusted format for discussing large sums.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><strong>Insurance claims settlement.<\/strong> The client shows damaged property through the camera, speeding up claim assessment without an on-site expert visit.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><strong>Video kiosks in understaffed branches.<\/strong> In smaller towns, an endpoint with video connectivity replaces a full branch, connecting the client with an employee at a central office.<\/li>\n<\/ul>\n<\/div>\n<div class=\"accent-note accent-note--special accent-note--line ui-mb-sm-1\">\n<p class=\"primary-medium-text ui-mb-xs-3\"><em><b>Insight 3: The Operational Payoff of Video Banking Shows Up at the Scaling Stage, Not in Month One<\/b><\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>Rolling out video banking in a single branch almost always looks like a limited pilot: one channel, a few specialists, a small test group of clients. Real cost savings and conversion gains only appear once the service scales to dozens of branches and thousands of sessions per month. At that stage, things that are invisible during a pilot become critical: server load under parallel sessions, stability over weak connections in remote regions, ease of managing staff accounts, and the ability to distribute licenses across branches.<\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>Platforms built for this stage, such as TrueConf Enterprise, are designed with load balancing, redundancy, and support for up to a million users within a single infrastructure, allowing a bank to move from pilot to full deployment without switching platforms.<\/em><\/p>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"Best Video Banking Software 2026 | TrueConf, Zoom &amp; Cisco Webex Compared\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uxzeLfIbQnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><b>Best for:<\/b><\/p>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\">Banks with a distributed branch network that need to standardize customer service.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\">Organizations with strict compliance requirements and a need to keep data within their own perimeter.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\">Financial institutions where consultations require showing documents, sharing a screen, or capturing a signature in real time.<\/li>\n<\/ul>\n<p class=\"primary-medium-text ui-mb-sm-1\"><b>Strengths:<\/b><\/p>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\">Speeds up consultations on complex products through visual contact.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\">Allows expertise to be centralized without increasing headcount at every branch.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\">With the right platform, gives full control over recording and data storage.<\/li>\n<\/ul>\n<p class=\"primary-medium-text ui-mb-sm-1\"><b>Limitations:<\/b><\/p>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\">Requires staff training on video tools and consultation scripts.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\">Does not fully replace a physical branch where cash operations are needed.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\">The benefits are not immediate; they appear at the scaling and integration stage with internal bank systems.<\/li>\n<\/ul>\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">How to Choose a Video Banking Platform?<\/h3>\n<p class=\"primary-medium-text ui-mb-sm-1\">When evaluating a technology solution for video banking, consider the following criteria:<\/p>\n<table style=\"overflow-x: auto; display: block;\">\n<tbody>\n<tr>\n<th style=\"padding: 8px 16px; text-align: left; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Evaluation criterion<\/strong><\/p>\n<\/th>\n<th style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\"><strong>Why it matters?<\/strong><\/p>\n<\/th>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Deployment model (cloud\/hybrid\/on-premises)<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Determines where client data is stored and how well the solution matches internal security policy<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Administration capabilities<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Role-based model, license distribution, a single point of user management<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Integrations<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Compatibility with CRM, queue management systems, document workflow, corporate calendars<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Identity and MFA support<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Multi-factor authentication and SSO support to protect sessions<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Scalability<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Ability to handle growth in concurrent sessions without quality degradation<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Recording and archiving<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Built-in call recording on the organization&#8217;s own server for later audit<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text ui-mb-xs-1\"><strong>Total cost of ownership<\/strong><\/p>\n<\/td>\n<td style=\"padding: 8px 16px; border-bottom: 1px solid #F7F9FC; vertical-align: middle;\">\n<p class=\"primary-smallest-text\">Per-user licensing model without hidden costs when scaling<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"accent-note accent-note--special accent-note--line ui-mb-sm-1\">\n<p class=\"primary-medium-text ui-mb-xs-3\"><em><b>Insight 4: Scalable Licensing Models for Every Stage of Growth<\/b><\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>Against these criteria, TrueConf offers several licensing options aimed at organizations with different scale and control requirements. The free tier, <a href=\"https:\/\/trueconf.com\/products\/tcsf\/besplatniy-server-videoconferenciy.html\" target=\"_blank\" rel=\"noopener\">TrueConf Server Free<\/a>, is built for teams of up to 1,000 messenger users and up to 10 video conference participants, with support for <a href=\"https:\/\/trueconf.com\/blog\/wiki\/active-directory-ldap\" target=\"_blank\" rel=\"noopener\">Active Directory<\/a>, <a href=\"https:\/\/trueconf.com\/blog\/wiki\/single-sign-on-sso\" target=\"_blank\" rel=\"noopener\">SSO<\/a>, and one <a href=\"https:\/\/trueconf.com\/blog\/wiki\/what-is-the-h-323-standard\" target=\"_blank\" rel=\"noopener\">SIP\/H.323<\/a> connection, making it suitable for testing a video banking scenario in a single branch or as a pilot project.<\/em><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\"><em>The commercial tier, <a href=\"https:\/\/trueconf.com\/products\/server\/video-conferencing-server.html\" target=\"_blank\" rel=\"noopener\">TrueConf Server<\/a>, scales up to 2,000 conference participants, adds registration-based webinars, streaming, and federation between servers, and is licensed starting at $10 per user per year. For larger organizations with a distributed branch network and a requirement to support up to a million users, <a href=\"https:\/\/trueconf.com\/products\/enterprise\/trueconf-enterprise.html\" target=\"_blank\" rel=\"noopener\">TrueConf Enterprise<\/a> offers load balancing, redundancy, a global user directory (TrueConf Directory), multi-factor authentication support, and integration with DLP systems, with pricing available upon request.<\/em><\/p>\n<\/div>\n<div class=\"accent-note ui-mb-sm-1\">\n<h3 class=\"h5--main h5--thick black-text ui-mb-xs-3 ui-mt-md-1\">The Role of TrueConf in Video Banking<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-47303\" title=\"TrueConf Kiosk\" src=\"https:\/\/trueconf.com\/blog\/wp-content\/uploads\/2022\/01\/header-en.png\" alt=\"TrueConf Kiosk\" width=\"556\" height=\"313\" \/ loading=\"lazy\" srcset=\"https:\/\/trueconf.com/blog\/wp-content\/uploads\/2022\/01\/header-en.png 810w, https:\/\/trueconf.com/blog\/wp-content\/uploads\/2022\/01\/header-en-690x388.png 690w, https:\/\/trueconf.com/blog\/wp-content\/uploads\/2022\/01\/header-en-768x432.png 768w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">TrueConf is not positioned as a narrowly specialized banking product. It works as a general-purpose <a href=\"https:\/\/trueconf.com\/what-is-video-conferencing.html\" target=\"_blank\" rel=\"noopener\">video communication<\/a> and <a href=\"https:\/\/trueconf.com\/features\/collaboration\/office-chat-app.html\" target=\"_blank\" rel=\"noopener\">corporate messaging platform<\/a> that banks and insurance companies adapt to customer video service needs. Key characteristics that make this approach applicable in the financial sector include:<\/p>\n<ul class=\"ui-list ui-list--medium\" style=\"margin-bottom: 18px;\">\n<li class=\"ui-list__item ui-list__item--disc\"><b>On-premises architecture.<\/b> The server can be deployed inside the bank&#8217;s own network without a permanent internet connection, reducing dependence on external providers and external data transmission channels.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Operation through a single port<\/b>, along with compatibility with NAT, firewalls, and proxies, which simplifies integration with an existing IT infrastructure without reworking the network architecture.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>A role-based access model<\/b>, including separation between administrator and regular user roles, which matters for controlling employee access to consultation recordings.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Support for Active Directory, <a href=\"https:\/\/trueconf.com\/features\/integration\/ldap.html\" target=\"_blank\" rel=\"noopener\">LDAP<\/a>, and <a href=\"https:\/\/trueconf.com\/blog\/wiki\/sso-single-sign-on\" target=\"_blank\" rel=\"noopener\">single sign-on (SSO)<\/a><\/b>, allowing video banking to be integrated into the bank&#8217;s existing employee account system.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>APIs and an <a href=\"https:\/\/trueconf.com\/products\/video-conference-sdk.html\" target=\"_blank\" rel=\"noopener\">SDK for integration<\/a><\/b>, making it possible to embed a video call directly into the bank&#8217;s mobile app or into a branch queue management system.<\/li>\n<li class=\"ui-list__item ui-list__item--disc\"><b>Video kiosks and endpoints<\/b>, used specifically in scenarios where the client visits a physical location in person while the bank representative works remotely.<\/li>\n<\/ul>\n<\/div>\n<p class=\"primary-medium-text ui-mb-sm-1\">At the same time, TrueConf is not the only option on the market. A bank may consider other enterprise-grade video communication platforms depending on what integrations and deployment models are already in use within the organization.<\/p>\n<p class=\"primary-medium-text ui-mb-sm-1\">However, for organizations where the key requirement is full control over where client data is stored and the ability to operate without a constant internet connection, the on-premises model offered by TrueConf is often more compatible with internal security policy than purely cloud-based alternatives.<\/p>\n<div style=\"background: #00B3CD; border-radius: 12px; padding: 24px;\">\n<h2 class=\"h4--main h4--thick white-text center-text ui-mb-xs-3\">Empower your video banking experience with TrueConf!<\/h2>\n<div class=\"button-group-container button-group-container--center\"><a class=\"primary-smallest-text to-page to-page--rarr white-icon white-text\" role=\"link\" href=\"https:\/\/trueconf.com\/products\/video-kiosk.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more<\/a><\/div>\n<\/div>\n<section id=\"faq\">\n<h2 class=\"h3--main h3--thick black-text ui-mb-md-1\">FAQ<\/h2>\n<div class=\"faq__container ui-mb-md-1\">\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">How is video banking different from an ordinary video call on Zoom or Google Meet?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">Video banking involves more than a simple video call. It includes customer identification, session recording, and integration with the bank&#8217;s internal systems. General-purpose consumer video services are not built for these requirements, whereas platforms like TrueConf were designed from the start with enterprise control, role-based access, and local data storage in mind.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">Can video banking be deployed entirely within a bank&#8217;s infrastructure, without the cloud?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">Yes, and this is one of the main reasons banks choose local deployment. TrueConf Server can be installed in the bank&#8217;s own data center and used without a permanent internet connection, which is convenient for organizations with strict data residency requirements.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">Is video banking only for large banks, or can smaller organizations adopt it too?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">The format works for smaller banks and credit unions as well, especially at the pilot stage. For example, the free tier of TrueConf Server Free is built for teams of up to 1,000 users and is well suited for testing a video consultation scenario before scaling across a branch network.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">How does video banking affect customer identification (KYC) procedures?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">Video speeds up visual verification of documents and identity compared to exchanging scanned copies, and session recording adds an extra layer of evidence for later audit. Platforms such as TrueConf allow call recordings to be stored on the bank&#8217;s own server, which simplifies compliance with internal record retention rules.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">What happens to video banking when scaling to dozens of branches?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">At the scaling stage, load balancing, redundancy, and centralized management of licenses and accounts become critical. For these scenarios, the TrueConf lineup includes TrueConf Enterprise, which supports up to a million users with a distributed architecture designed to meet the needs of large branch networks.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">Does a bank need dedicated hardware for video banking, or is software enough?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">For a basic scenario, a software platform and standard webcams at employee workstations are enough. For the video kiosk format in branches, an specialized endpoint with a camera and screen is usually connected to the video server, allowing a client to be served without staff physically present on site.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq__item\">\n<p class=\"faq__question h4--main h4--thick black-text hyphens--auto margin--not\">How can a bank assess whether investing in video banking will pay off?<\/p>\n<div class=\"faq__answer\">\n<p class=\"primary-medium-text margin--not\">It helps to weigh licensing and implementation costs against expected savings on branch rent and staffing, along with expected conversion gains on complex products like mortgages. Because licensing for platforms such as TrueConf is typically based on the number of active users rather than a fixed per-branch fee, a bank can start with a limited pilot and calculate the real impact before scaling fully.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How is video banking different from an ordinary video call on Zoom or Google Meet?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Video banking involves more than a simple video call. It includes customer identification, session recording, and integration with the bank's internal systems. General-purpose consumer video services are not built for these requirements, whereas platforms like TrueConf were designed from the start with enterprise control, role-based access, and local data storage in mind.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can video banking be deployed entirely within a bank's infrastructure, without the cloud?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, and this is one of the main reasons banks choose local deployment. 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Because licensing for platforms such as TrueConf is typically based on the number of active users rather than a fixed per-branch fee, a bank can start with a limited pilot and calculate the real impact before scaling fully.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<div class=\"accent-note accent-note--special ui-mb-sm-1\">\n<p class=\"primary-medium-text\"><strong><i>About the Author<\/i><\/strong><br \/>\n<i>Diana Shtapova is a product specialist and technology writer with three years of experience in the unified communications industry. At TrueConf, she leverages her deep product expertise to create clear and practical content on video conferencing platforms, collaboration tools, and enterprise communication solutions. With a strong background in product research and user-focused content development, Diana helps professionals and businesses understand core product features, adopt new technologies, and unlock the full potential of modern collaboration software.<\/i><\/p>\n<p><a class=\"primary-small-text to-page to-page--rarr cyan-icon\" role=\"link\" href=\"https:\/\/www.linkedin.com\/in\/diana-shtapova-15a74b3a0\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i>Connect with Diana on LinkedIn<\/i><\/a><\/p>\n<\/div>\n<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n\"@context\": \"https:\/\/schema.org\",<br \/>\n\"@type\": \"Person\",<br \/>\n\"@id\": \"https:\/\/trueconf.com\/authors\/diana-shtapova\/\",<br \/>\n\"name\": \"Diana Shtapova\",<br \/>\n\"jobTitle\": \"Product Specialist, Technology Writer\",<br \/>\n\"worksFor\": {<br \/>\n\"@type\": \"Organization\",<br \/>\n\"name\": \"TrueConf\",<br \/>\n\"url\": \"https:\/\/trueconf.com\"<br \/>\n},<br \/>\n\"description\": \"Diana Shtapova is a product specialist and technology writer with three years of experience in the unified communications industry. At TrueConf, she leverages her deep product expertise to create clear and practical content on video conferencing platforms, collaboration tools, and enterprise communication solutions. 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It is essentially a hybrid of an in-person consultation and a remote channel: the client sees a live specialist, can show [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":47312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[393,387],"class_list":["post-19814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews-comparisons","tag-unified-communications","tag-video-conferencing","wpautop"],"_links":{"self":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts\/19814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/comments?post=19814"}],"version-history":[{"count":126,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts\/19814\/revisions"}],"predecessor-version":[{"id":47351,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/posts\/19814\/revisions\/47351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/media\/47312"}],"wp:attachment":[{"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/media?parent=19814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/categories?post=19814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trueconf.com/blog\/wp-json\/wp\/v2\/tags?post=19814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}